Samsung Electronics and LG Electronics have gained
footholds in the global market of smartphones in 2010 with Galaxy S and
Optimus One respectively, and will launch many smartphone models to
strengthen their market status in high-end and entry-level as well as
mid-range to entry-level segments respectively, according to
Taiwan-based handset makers.
Samsung and LG emphasize
the importance of touch panels for smartphones and both have the
advantage of in-house panel technologies and production capacities, the
sources indicated. Samsung will capitalize on its Super AMOLED (active
matrix OLED) technology, while LG will adopt LTPS (low-temperature
poly-silicon) panels in the first half of 2011 and then AMOLED panels in
the second half, the sources noted.
Focusing on
high-end and entry-level segments in 2011, Samsung will launch Android
smartphone models throughout the year and Windows Phone 7 (WP7) models
additionally in the second half, the sources pointed out. Samsung is
expected to intensify competition with Motorola and Taiwan-based HTC in
high-end smartphone models, especially in North American market, the
sources indicated.
LG will launch 30 smartphone models
priced at US$150-400, using either Android or WP7, in 2011, bringing
significant competitive pressure on China-based vendors including Huawei
Device and ZTE, the sources pointed out.
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