".. We stand for the" burning
platform, and we need to decide how to change our behavior, "writes the Nokia
CEO Stephen Elop (right image) is now famous memo doing the rounds among the new
sites today.
Memo, as of 1300 hours in a word, it was confirmed as valid, and Engadget is a clear sign that the Elop to shake this Friday, as it was meant to uncover new grand strategy of Nokia.
It is surprising to read an honest, but it impresses me most is how much time is spent on preparing businesses to jump Elop amazing and scary out there. And with the rampant speculation that Nokia will adopt Windows 7 Phone reader, that the outlook is grim for Nokia employed in forging a deal with Microsoft?
Elop reminded of a story about a man on the oil rig that was agreed to locate the fire. With seconds to act, must make a decision. "He decided to go. It was unexpected. Under normal circumstances, people would never have thought about diving in cold water," wrote Elop. "But this is no ordinary time - the burning platform The man survived and was rescued by water, he said .." Burning Platform "lead to a radical change in behavior."
After reading parts of it, it sounds like Elop plans to deal with the devil on Friday - and possibly the devil, of course, is Microsoft. In partnership with software giant is something that Nokia will not find if all goes well, but the platform on fire, the company should do something fast to save himself.
A collaboration between Microsoft and Nokia can benefit both companies. Windows Mobile 7 Phone is strong enough entries for Microsoft, and combined with powerful hardware Nokia, has some killer phone companies that can compete with the iPhone and Android. And Microsoft will be able to take advantage of the popularity of Nokia in Europe and other countries to spread the popularity of Windows 7 Phone.
Of course, the devil, what more could be Google, but there are many reasons to consider why Nokia will not accept Android. On the one hand, Elop came from Microsoft, he had many connections. It is also difficult for Android mobile phone manufacturers to differentiate. Samsung was all in with his Galaxy Cell C last year, both Motorola and HTC continues to pump out high quality phone. It will be hard for Nokia to stand out from the crowd.
Many also hope that Elop reveals long-awaited operating system MeeGo Friday. While it may make a brief appearance, which was told in a memo that MeeGo will save the company any time soon. Elop said that at current levels, the Nokia MeeGo have only one product on the market later this year.
Elop is aware that Nokia is being attacked from all sides. At the high end, the board of Apple iPhone-enabled, Android, and quickly gained popularity. The extremely low, Chinese manufacturers pumping out inexpensive cell phone with a crazy speed. And when it comes to mid range of Nokia Symbian OS has been found that showed its age. The company also faces a drop in consumer preferences in the United Kingdom, Russia, Germany and other countries generally have a strong presence.
As Nokia lost its way? Elop wrote in a memo: "We are throwing gasoline on a fire on our own platform, I think we have a lack of responsibility and leadership to align and guide the company through troubled times I have several errors, we were not fast enough to deliver innovation .... do not cooperate internally. "
For the first time Nokia's management seems willing to face the problem of the company. Hopefully on Friday, Elop will find a way - either through Microsoft or some other surprises - to solve the problem immediately to the company, and eventually make us happy for Nokia again.
Memo, as of 1300 hours in a word, it was confirmed as valid, and Engadget is a clear sign that the Elop to shake this Friday, as it was meant to uncover new grand strategy of Nokia.
It is surprising to read an honest, but it impresses me most is how much time is spent on preparing businesses to jump Elop amazing and scary out there. And with the rampant speculation that Nokia will adopt Windows 7 Phone reader, that the outlook is grim for Nokia employed in forging a deal with Microsoft?
Elop reminded of a story about a man on the oil rig that was agreed to locate the fire. With seconds to act, must make a decision. "He decided to go. It was unexpected. Under normal circumstances, people would never have thought about diving in cold water," wrote Elop. "But this is no ordinary time - the burning platform The man survived and was rescued by water, he said .." Burning Platform "lead to a radical change in behavior."
After reading parts of it, it sounds like Elop plans to deal with the devil on Friday - and possibly the devil, of course, is Microsoft. In partnership with software giant is something that Nokia will not find if all goes well, but the platform on fire, the company should do something fast to save himself.
A collaboration between Microsoft and Nokia can benefit both companies. Windows Mobile 7 Phone is strong enough entries for Microsoft, and combined with powerful hardware Nokia, has some killer phone companies that can compete with the iPhone and Android. And Microsoft will be able to take advantage of the popularity of Nokia in Europe and other countries to spread the popularity of Windows 7 Phone.
Of course, the devil, what more could be Google, but there are many reasons to consider why Nokia will not accept Android. On the one hand, Elop came from Microsoft, he had many connections. It is also difficult for Android mobile phone manufacturers to differentiate. Samsung was all in with his Galaxy Cell C last year, both Motorola and HTC continues to pump out high quality phone. It will be hard for Nokia to stand out from the crowd.
Many also hope that Elop reveals long-awaited operating system MeeGo Friday. While it may make a brief appearance, which was told in a memo that MeeGo will save the company any time soon. Elop said that at current levels, the Nokia MeeGo have only one product on the market later this year.
Elop is aware that Nokia is being attacked from all sides. At the high end, the board of Apple iPhone-enabled, Android, and quickly gained popularity. The extremely low, Chinese manufacturers pumping out inexpensive cell phone with a crazy speed. And when it comes to mid range of Nokia Symbian OS has been found that showed its age. The company also faces a drop in consumer preferences in the United Kingdom, Russia, Germany and other countries generally have a strong presence.
As Nokia lost its way? Elop wrote in a memo: "We are throwing gasoline on a fire on our own platform, I think we have a lack of responsibility and leadership to align and guide the company through troubled times I have several errors, we were not fast enough to deliver innovation .... do not cooperate internally. "
For the first time Nokia's management seems willing to face the problem of the company. Hopefully on Friday, Elop will find a way - either through Microsoft or some other surprises - to solve the problem immediately to the company, and eventually make us happy for Nokia again.
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