Samsung, LG to enhance presence in global smartphone market in 2011, say Taiwan makers

Samsung Electronics and LG Electronics have gained footholds in the global market of smartphones in 2010 with Galaxy S and Optimus One respectively, and will launch many smartphone models to strengthen their market status in high-end and entry-level as well as mid-range to entry-level segments respectively, according to Taiwan-based handset makers.

Samsung and LG emphasize the importance of touch panels for smartphones and both have the advantage of in-house panel technologies and production capacities, the sources indicated. Samsung will capitalize on its Super AMOLED (active matrix OLED) technology, while LG will adopt LTPS (low-temperature poly-silicon) panels in the first half of 2011 and then AMOLED panels in the second half, the sources noted.

Focusing on high-end and entry-level segments in 2011, Samsung will launch Android smartphone models throughout the year and Windows Phone 7 (WP7) models additionally in the second half, the sources pointed out. Samsung is expected to intensify competition with Motorola and Taiwan-based HTC in high-end smartphone models, especially in North American market, the sources indicated.

LG will launch 30 smartphone models priced at US$150-400, using either Android or WP7, in 2011, bringing significant competitive pressure on China-based vendors including Huawei Device and ZTE, the sources pointed out.

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